A new chapter is dedicated to conjoint analysis design and analysis, including complementary use of regression and JMP. The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. The book also covers the Response Screening platform. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods. Topics include the Gaussian platform, which is useful in analyzing computer simulation experiments. The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Students learn to build models, produce statistics, and translate results into implications for decision makers. The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.
0 kommentar(er)
